Augmented Reality Outdoor Advertising

Companies continue to adapt the augmented reality technology and push forward to provide a vivid experience of their products and services to the end consumer.

Augmented reality outdoor advertising.

Augmented reality advertising is usually more affordable and far more immersive than print advertising. The rise of ar means more than memorable ads and marketing campaigns. Here at jcdecaux oneworld we all agree that pepsi s augmented reality ar campaign in a central london bus shelter was truly unbelievable although not the first outdoor advertising campaign to incorporate ar it was certainly a game changing execution creating a great buzz on the street and generating impressive social media coverage. The augmented reality advertising future is bright.

Merging the digital and physical worlds also means that traditional digital marketing techniques now have applications in the real world. For example one technique used by online marketers is the heat map which maps out. Research results by synovate the impact of augmented reality on outdoor advertising consumer rating a 7 7 average a relatively high score compared to regular tv advertising. Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries recognized as an innovative and creative way of connecting with customers and.

Avataar me a bengaluru based augmented reality advertising platform has seen a huge uptick in the number of projects since the coronavirus pandemic gripped the nation in march. A simple ar ad can cost around 5 000 to develop while a sophisticated ar campaign with eye catching graphics may amount to 100 000. The global marketers provides you regional research analysis on augmented reality for advertising market and forecast to 2026. 90 would use layar augmented reality more often when offered with outdoor advertising campaigns.

The era of augmented reality in advertising and marketing begun with the advancements in technological infrastructure.